According to a survey by booking.com, as many as 75% of world travelers claim that when choosing a destination for their next trip, they choose destinations recognizable by their food and drink. Interestingly, for more than a third (36%) of world travelers, food is what they remember best from their first trip, and more than half (54%) claim that the best part of their trip to a new destination is tasting local food.Gastronomy, ie “Food & Wine” is the topic of this year’s gathering, from 18 to 21 October 2017 at the Cornaro Hotel, organized by the Association of Destination Management Companies of Dalmatia (UDMKD) where an international conference and business workshop of special interest tourism SPLITB2B will be held ( Special Interest Tourism Workshop).It is a unique business and tourism exchange in the Republic of Croatia, a B2B event for tourism of special interests in which 56 business entities from thirteen countries from three continents participate, of which 38 from Croatia and the region (representatives of bidders) and 18 from Albania, Austria, Belgium and Germany , Hungary, New Zealand, Sweden, Switzerland, the United States and the United Kingdom (customer representatives). “The aim of the workshop and conference is to establish business partnerships that will result in new tourist arrivals of guests of high purchasing power in the period before and after the season in the Republic of Croatia. This year we are starting as a pilot project, but the long-term concept is to have a workshop every year with a different theme, ie a concept in accordance with the demand and interest of the market, and I want the workshop to follow three themes“Points out Jurica Glavina, organizer and president of UDMKD, whose members are destination management companies from Split and Dalmatia, and their owners are tourism professionals with many years of experience, especially in the field of destination management.SplitB2B is an excellent rounded product with a focus on business workshops, ie B2B meetings of travel agents, which is extremely important.SPLITB2B is aimed at encouraging the development and sale of multi-day complex tourist products (package of arrangements, events and gatherings) in Croatia, and consists of an educational, promotional and business part. In the educational part, lectures by eminent experts on “Food & Wine” tourism are planned, while the business part will be realized through a three-hour B2B workshop with full and independent IT support of matchmaking software. In the promotional part, customers will be introduced to the Split-Dalmatia County as a tourist destination on a two-day family trip, and a tour of Split, Omis, Trogir, Klis and the island of Brac is planned.It is the promotional segment where business partners / agents will experience the whole destination themselves that is a very important element that is often absent at similar events. This is exactly the key to future cooperation, ie that foreign agents that we have to motivate and impress experience the destination on their skin in order to be able to present and sell it as well as possible. “The workshop will bring together 56 business participants / agents, from 13 countries and three continents, and bring together supply and demand representatives to agree on new partnerships. It is extremely important that none of the 56 agents currently have Croatia in their offer, and this is the main goal of the whole workshop, to encourage new partnerships in order to generate the arrival of guests of higher purchasing power out of season. ” Glavina concludes.As part of the event, a round table will be held on the topic “Croatia – Wine & Food destination?” With the participation of Mr. Alen Jerkunica – President of the Board of Aspira High School, Mr. Joško Stella – Director of the Tourist Board of Split-Dalmatia County , Mr. Kristijan Staničić, Director of the Main Office of the Croatian National Tourist Board and Mr. Tonči Glavina – State Secretary at the Ministry of Tourism of the Republic of Croatia.Unfortunately, there are very few workshops like this and they are often only a small part of a fair, and not exclusively a focus on B2B as is the case with SPlitB2B. Certainly a commendable business workshop, and I hope that SplitB2B will be a proof that there is a great need for it and that it will encourage other destinations and organizers to organize business workshops in all parts of Croatia.Related news:THE ENGLISH, THE FRENCH AND THE GERMAN ARE THE BIGGEST FOOD LOVERS AMONG TRAVELERS. WHY DON’T WE SELL OUR AUTHENTIC FOOD TO THEM?The combination of Blue and Green Croatia is possible, it’s up to the people. Here is how the Jadranka Group from Lošinj does it.